The Book

first edition of my latest book

Finally, it is ready. The book for new entrepreneurs and semi-retired, active 50+ folk who are considering starting a new venture.

There are several pitfalls around starting a new venture and most of them are stemming from following the conventional wisdom. You do not always want to do what everybody is doing, since 80-90-percent of new ventures cease to exist after a short time.

There is a whole cottage industry catering to new businesses and most of them you can do without. This book shows you how.

There is limited, free consultation available here, via this blog.

The Book consists of two parts

• Part One – Business Ideas and Detailed Description of Marketing, starting and running such businesses including a cost benefit analysis of start-up costs and expenses.
• Part Two – Marketing/promotions and running a business.

AVAILABLE NOW….

on lulu – $17.52    6″ x 9″, casewrap-hardcover, 168-pages

Amazon.com $14.95   6″ x 9″ paperback

Barnes and Noble $10.76  (BEST online price!) 6″ x 9″ paperback